Red Tag Sale
Background
Hot Spring Spas of Iowa and the Twin Cities had $2.9 million in inventory across its 6 locations. With 2024 models arriving, the warehouses and showrooms needed to be cleaned out. I used a multi-channel approach and refreshed lead lists to hype up prospects into contacting the sales teams.
Results
Revenue
Contacts with Revenue: 8
Revenue: $22,015.29
Associated Deal Value: $87,240.00
Overall
Sessions: 3,884
Last Touch Contacts: 18
Influenced Contacts: 16,611
CTA/Pop-Up
Views: 2,325
Submissions: 19
Submission Rate: 0.82%
Emails – 6
Sent: 22,393
Unique Clicks: 198
Delivered Rate: 99.49%
Open Rate: 8.05%
Click-Through Rate: 11.04%
