New Year! New You!
Backstory
This sales campaign was the first I planned coherently — and fully tracked in HubSpot. It was early enough the landing page was a feature image and form on the website, as I worked with the website host to fix issues with Elementor Pro. The Revenue looks great, but I had plenty of takeaways to apply to subsequent caimpaigns.
Results
Revenue
Deals with Revenue: 8
Revenue: $65,103.91
Associated Deal Value: $185,593.97
Overall
Sessions: 601
Influenced Contacts: 14,119
Emails – 3
Sent: 93,718
Unique Clicks: 538
Unique Opens: 25,123
Delivered Rate: 97.69%
Open Rate: 27.44%
Click-Through Rate: 2.14%
