National Sauna Week
Background
National Sauna Week was a relevant campaign that almost wasn’t. I discovered it was a thing – and coming up the next week – while planning social media. Yet, with a few harried days and last-minute reviews and approvals, it happened. And happened at the right time as Hot Spring Spas of Iowa and the Twin Cities had seen a spike in product inquiries for saunas in previous weeks. The result was the second $100K-plus campaign of Q1 2024.
Results
Revenue
Contacts with Revenue: 10
Revenue: $12,213.53
Associated Deal Value: $113,196.50
Overall
Sessions: 202 (Goal – 250)
Last Touch Contacts: 29
Influenced Contacts: 2,752 (Goal – 250)
CTA/Pop-Up
Views: 763
Submissions: 10
Submission Rate: 1.31%
Emails – 3
Sent: 4,247
Unique Clicks: 59
Unique Opens: 420
Delivered Rate: 99.79%
Open Rate: 9.91%
Click-Through Rate: 14.05%
